Other Factors Effecting a Campaign

Competition...What is the purpose of creating a campaign if you do not create a competitive advantage because after all, whilst you are out to satisfy consumers wants and need, every company's aim is to create profit and in the world of cars, lets face with all the importing and exporting, there is ALWAYS going to be competition.

So who are Tiguans leading competitions? 

• Toyota Rav4:  from $28,990
• Land Rover LR2: from $44,990
• Mazda CX7: from $33,990
• Mitsubishi ASX: form $25,990
• Ford Escape: from $33,990

So what differentiates each product. Well very little actually. They are all highly rated, comfortable, great handling, similar in costs for certain benefits and features you may want or need, and for the most part fuel efficient. Whats lacking, for some its the slightly aging details and for the Tiguan the small boots when all 5seats are used.

But at the end of the day this compact SUV market shows just how important marketing is as brand loyalty and positioning is really quite crucial when all of the market is performing.

Sometimes it'll just come down to your favourite colour available, sales man skills, time, energy and habit so when creating a campaign you not only need to inform but with technology today being able to fast forward ads and really just tune out to the endless push of products day in and day out, you must create a reaction and I believe VW Tiguan did just this.