Volkswagen the "Peoples Car" or so they say. Whilst I have never personally driven one, with a tag line of Das Auto, "The Car" it makes me wonder why not? Especially since finding out that whilst Volkswagen formed back in May 1937 in Germany and later Group Australia formed on the 1st of January 2001 in Botany NSW, they acquired along the way my favourite/future investments Audi, Bentley, Lamborghini and SEAT to name a few.
So what comes to your mind when you hear the name? Quality? Comfort? Safety? Style?
I used to just picture the old VW beetle, think of the sixties and thats about it. But now since viewing the new VW Tiguan Cross Country Commercial, not only did the ad grab my attention and make me laugh, but intrigued me enough to spend the next 3 weeks studying this particular model and more importantly the IMC tools behind this current campaign.
After all being a girl brought up camping every year but now loving the luxuries of life and the finer things although on a student wage, a website advertising quality at a campsite with city sushi being delivered is my kind of car.
So stayed tuned for an open minded, slightly critical investigation into this so called "Quality you could get used to" Campaign.
Website: http://www.volkswagen.com.au/en.html?247SEM
Campaign: http://www.youtube.com/watch?v=xeggGGNzSl8
